In an era where technology’s rapid advancements are reshaping industries, CPAs find themselves at a pivotal crossroads. They’re not just adapting; they’re racing to transform their practices, focusing keenly on the future needs of their clients. This shift is more than a necessity—it’s a journey into the heart of innovation and relevance, where the only constant is change itself.

In this episode, host Ken New speaks with Ian Welham, a Chartered Accountant renowned for guiding CPA firms toward peak profitability and enhanced client relevance. Welham, also the host of The Accounting Success Podcast, discusses the imperative for CPAs to transition from a compliance-centric approach to a value-oriented business model. Their discussion centers on catering to high-net-worth clients by providing proactive and comprehensive advisory services. Ian emphasizes the significance of deeply grasping client needs through targeted diagnostic questionnaires and the strategic involvement of experts as necessary.

Ian discusses:

• The challenges CPAs face in a world dominated by technology
• The importance of proactive tax planning and developing long-term strategies
• How the role of accountants is evolving with new planning approaches
• The need for accountants to recognize the value of advisory services
• And much more.